PPC advertising, it works.
No-one pays for something they can get for free. That’s why we make sure our pay per click (PPC) campaigns pay real dividends. With organic search being freely available, people often question the wisdom of PPC advertising. We provide ROI by targeting key phrases with high conversion potential, related search terms and geographical areas, often at a considerably lower cost than the equivalent expense of getting all those keywords onto the front page. It’s faster, too.
Sometimes, it pays to cut in
The benefits of a PPC campaign are clear. Instead of waiting for SEO changes to take effect, results will be immediate.
By targeting long tail searches you'll be able to reduce your spend and find people looking for something really specific, so with the right landing page, they'll be much more likely to convert into sales.
Our Process: We make sure PPC pays.
Our process of constant evaluation and continual improvement ensures that keywords are targeted effectively and your budget is managed efficiently, minimising your spend while increasing traffic, sales, and conversion rates. We make sure you generate a positive ROI by using targeted campaigns that use statistics to prove the amount you earn is greater than the amount you spend. No more guesswork. At Evolutia, we're totally results driven.
Initial proposal, keyword research
Our first task is to create a proposal that meets your requirements. We’ll evaluate possible strategies, help you decide a budget, set goals and demonstrate clearly how we can help, giving you an immediate estimate of the kind of ROI you can expect. Once you’ve approved our proposal, we’ll get to work finding the keywords we think will be most likely to deliver results.
Ad copy, keyword to page mapping
Next up, we’ll craft simple, short, effective ads that encourage people to click. Each ad will be linked to a target page, for example sending customers interested in one particular product directly to that page with a link to buy it now. This vastly increases efficiency and conversion rate, further improving your ROI.
Naturally the best results come from long term campaigns that are continually monitored and improved upon. We’ll help you allocate your budget and ensure money is spent on ads and keywords that deliver maximum efficiency, getting the most out of your money.
Our monthly reports are detailed, accurate, and are designed to prove the effectiveness of our campaigns. If something’s not working, we’ll tell you how we plan to improve it. Next month, you’ll be able to see what we changed and how much of a difference it made. Our reports are all delivered in plain English and backed up with proven statistics that demonstrate exactly the ROI your campaign is generating.
We’re constantly seeking new ways to improve your campaign. We’ll test different ads in parallel to see which one provides the most clicks and conversions. And we don’t rest on our laurels. If we have an idea to increase your clickthrough rate even further, we’ll be sure to try it out – without risking your existing campaign. Increasing your ROI is always our objective. Your campaign will evolve and grow better over time, giving you immediate results now and even better results in months to come.
Any SEO or PPC campaign can give you more visitors. But it’s what they do when they get to your site that counts. If your visitors don’t become customers, you’ve wasted your money. That’s why we work hard to ensure increased traffic converts into increased sales.