Guest Blogging

As a Blogger myself I read a lot of other Blogs and articles and it’s a fact that blogging is a great way of getting your word out there and being heard. With more than 133,000,000 blogs indexed by Technorati since 2002 and more than 77% of Internet Users reading blogs it is a very effective method.

What is Guest blogging?

You may have come across this term in some way or another on the internet. But what does guest blogging mean? It basically means writing a guest article for another blog to publish. Guest blogging is a great way of spreading your information across the blogosphere and thus connecting with potentially new readers.

Should you bother with guest blogging and what are the benefits?

Personally I like guest blogging, because first and foremost I am able to connect with readers from other blogs and potentially get new readers to my blog. From an SEO point of view guest blogging has many more benefits than just gaining new readership.

But why should you spend precious time writing valuable content for other blogs, and let them reap the benefits like unique, valuable content and all the backlinks, when you could post the article in your own blog?

Benefits of a guest post:

  • Increase traffic (organic) to your website. Guest blogging is very useful to get quality traffic if you are guest blogging on a quality website. This can lead to regular readers, which can only help with conversions. It’s definitely one of my favourite ways to increase traffic.
  • Build backlinks to your website. Guest blogging is the easiest and most effective way to build quality and authoritative backlinks to your website. Make sure you use your keywords, for which you want to rank in the Anchor text. If readers like your article and content, they will more likely than not link to your website or blog.
  • Building long term relationships. It is important to build long lasting relationships with other webmasters and bloggers to help you gain more opportunities for guest blogging. This is an excellent strategy to extend your reach.
  • Boosting Online Reputation. Writing for blogs, in particular high quality blogs will increase your visibility in the search engines. Try getting featured on the top blogs of your niche – this way your name and gets exposed to the readers and can build your online reputation. The more your write the more you expose your brand.

From an SEO point of view, Guest blogging on other blogs or websites is 5 times more valuable than adding new content on your own blog. Essentially guest blogging benefits both parties, the host blog gets fresh content and you as the blogger, get backlinks to your own blog.

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